Virgin and Singapore Airlines Merger Deal On Way

 Virgin Australia has gained approval from the concerned competition regulator to merge with Singapore airlines. The major reasons offered by the airlines for the merger includes creating a more robust international network for addition of any more International cities without actually adding more airlines in its fleet. Singapore airlines have considerable presence across South East markets and hence would provide end to end compatibility with the Virgin existing services. Both the carriers would  now be able to cooperate on things like  pricing, flights scheduling, marketing and sales on Australia-Singapore services
and as well as on international and domestic connecting flights.

Besides this the two airlines would also be able to codeshare for making their passengers international booking and travel more easy besides providing each airlines a partnership in domestics markets.

In recent times there have been growing competition on the airlines in International flights sectors and alliances is one of the way of meeting competition. Expansion of routes is considered to be one way of broadening the demand for flights and at the same time many airlines are not willing to invest in buying more flights. For Virgin Australia, Qantas has been a major competitor particularly in the corporate segment and alliance with Singapore air will definitely give more legroom. Emirates, Air Arabia and other are also expanding in the South East.