Emirates Named Top Middle East Brand

Emirates Airlines

Emirates Airlines is in the new again wiht the airlines being named the Top brand in the Middle East region. The airlines featured in top 500 Global Brand report borught by Brand Finance and the value of the Emirates brand was pegged at US$3.6 billion.

Emirates airlines is already the biggest airlines in the Middle Easta and largest in the world in termsof passengers carried. Further the airlines is in an expansion mode and is on aircraft buying spree with billions of orders placed with AirBus. The Emirates Airlines was founded in Dubai in the UAE in 1985. It is one of the fastest-growing airlines in the world. The aviation firm made headlines by ordering 90 new A380 Airbus planes in 201 eventhough its fleet currently consists of 146 planes. Emirates has more than 36,000 employees.

The airlines is putting uip toughest competition for its rivals woldwide and has virtually forced a number of airlines to eneter into coalition, such as Unted airlines and Continental airlines have now merged operations. The airlines has its main hub in the Dubai airrport and from there it connects virtually all imkportant cities of the world such as Beijing, Abidjan, Accra, Amsterdam and Bangkok.